May 13, 2025

Artificial Word Of Mouth

If one of your ideal buyers asked ChatGPT a question about your area of expertise, would the AI mention you by name?

In the last few months, I’ve had multiple people tell me that they heard of me for the first time ever after asking ChatGPT a question about pricing their services.

And then they bought something.

This tells me that - at least for now, before ad dollars muck things up - that people trust ChatGPT.

It’s sort of like popping up in a ChatGPT answer is akin to a referral from a friend.

Which raises the question...

What questions, if any, would return your name in a ChatGPT answer?

Yours,

—J