January 8, 2025

Lauren Pearl - The Daily CFO Pricing Framework

Advisory CFO, daily emailer, and podcast host, Lauren Pearl joined me on Ditching Hourly to unpack the nuances of the pricing framework she uses with her start-up and small business clients.

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Chapters

(00:09) - Lauren Pearl’s Background and Role
(02:08) - Client Types and Fit
(04:18) - The Origin of the Pricing Framework
(07:23) - Step-by-Step Pricing Framework
(08:01) - Setting the Floor Price
(20:47) - Setting the Ceiling Price
(38:50) - Understanding Customer Decision-Making
(40:15) - The Power of Post-Purchase Feedback
(41:27) - Exploring Customer Value Perception
(43:51) - Competitive Analysis and Market Expectations
(47:40) - Pricing Strategies and Customer Commitment
(01:09:55) - Experimentation and Continuous Improvement
(01:14:18) - Where to Find Lauren Online

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Yours,

—J