October 22, 2024

Minimum Viable Positioning

Let’s assume you believe that positioning is a useful thing to do, but you’re having a hard time doing it.

Start by answering these two questions:

1. Who do you want to help? (i.e., your niche aka target market aka ideal buyer)
2. What is your promise to them? (i.e., how will they be better after your assistance, aka the expensive problem you solve aka their desired outcome aka your guarantee)

There are other components to positioning that are useful, but if you can figure out these two things you’ll be in good shape.

Yours,

—J

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