September 23, 2024

But you work with our competitors!

Has a client ever put you on the spot with a question like this:

“Why would we hire you? You’re also working with our competitors!”

Longtime friend-of-the-list Mindi Zissman runs a very niched-down business, so she gets this objection a lot.

That being the case, she has a great stock reply that she generously said I could share with you here.

When prospects ask Mindi the “What about our competitors?” question, she says:

“If I didn’t work with your competitors, you wouldn’t want to work with me. It’s because of my client roster that you need me.”

Perfect!

Thanks to Mindi for sharing :-)

Yours,

—J

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