March 23, 2024

Acceptable Prices

Acceptable prices are not determined by the cost to the seller.

They are determined by value to the buyer.

VALUE DETERMINES PRICE!

Cost has nothing to do with it.

Here’s the thing...

Basing your prices on the value of the business outcome to the client rather than the amount of work you have to do on the client’s behalf is a total game changer.

The mind-shift is difficult, but once you get it, it’s hard to imagine how you ever did things any other way.

Yours,

—J

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