Captain’s log, stardate 20201117
This week on TBOA, Rochelle and I chat with designer and HGTV personality Carrie Locklyn who shares her insights and lessons learned from her unconventional road to authority.
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The role of early goal setting in propelling Carrie from mastering triple pirouettes to a world tour with Mariah Carey.
Working through transitions to break into your next business level—and the signs when a transition is hovering.
Taking the pressure off making money on your dream by keeping up other income streams.
Carving out a niche for your business while also building a personal brand.
Making Instagram work to grow your business without letting it take over your life (and how to use it to provide bona fides for your referral sources).
The value of giving yourself grace while you’re chasing your big dreams.
“I always kept my side hustle…if I could take the energy and the power away from having to make money off my dream…then it left this creative space and it kept my mind clear.”—CL
“Finding your niche is paying attention to what’s getting you hired. How is your brand being pushed out there—what is the thing that people hang onto?”—CL
“If we’re showing our faces (on Instagram)…we’re showing that little clip of what we did this weekend, it makes us trustworthy, like someone can actually reach out and have a conversation with us.”—CL
“It’s accepting that lane that you’re in (your niche) and then focusing on that lane and becoming the authority within that lane.”—CL
“Early on, I was taught a few things and one of them was to always say yes when an opportunity comes your way in the area of what you want to do.”—CL
“It’s keeping the faith in those middle moments (between transitions) where you feel like the floor is coming out from underneath of you—remembering back to why you started it.”—CL
“Communication and building relationships within the areas of your expertise…is just as important as being an authority.”—CL
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