Inner Circle Collection
I’ve been sending messages to my Inner Circle mailing list pretty much every day since July 2016. You can read the complete archive for free online in their unedited glory here.
By popular demand, I have also published as edited and curated ebooks broken into quarterly volumes.
Each volume below contains more than 150 pages of valuable information in PDF, ePub, and Mobi format.
Being on Jonathan’s daily emails is the next best thing to having him with you when you’re with the client. Answers just come to your lips, and suddenly you’re no longer a hands-on techie; you’re respected as a consultant.
– Anthony English
Messages from Q3 2016, which include:
- How to manage deadlines without agreeing to them (page 1)
- How to politely push back on arbitrary project deadlines in the sales process (page 14)
- How to respond to “What’s your hourly rate?” (page 18)
- How to respond to “How do you price your work?” (page 21)
- How to write proposals that close (page 33)
- The 9 types of discounts clients ask for (page 52)
- Pressure to “grow” your business? (page 113)
- The convenience of money (page 118)
- The Subjective Theory of Value (page 123)
- How my retainers work (page 130)
- How do I value price design services? (page 134)
- Can every type of project to be value priced? (page 136)
- Can agile projects be value based? (page 146)
- Clients have no use for code (page 148)
(Note: This archive is only 150 pages because I didn’t start at the very beginning of Q3)
Buy Volume 1 - $14
Man you don’t stop - these emails are so stinking good. Keep it up and thank you!!
– Sam Selikoff
Messages from Q4 2016, which include:
- How to convert hourly clients to the value priced model (page 2)
- How to increase the likelihood of prospects hiring you (page 29)
- Debunking the top three fears of specialization (page 34)
- How to decrease the impact of a prospect not hiring you (page 47)
- 3 common mistakes when writing your laser-focused positioning statement (page 65)
- “Cheapest” is not the unique difference you’re looking for (page 100)
- How do you respond to a client who exclaims “But you’re twice as much as the next bid!” (page 111)
- How to differentiate yourself from the competition (page 120)
- 18 examples of differentiation (page 128)
- How to command premium rates (page 182)
- How would you manage value pricing for a non-profit organization? (page 198)
- How to price your productized service (page 210)
- Where do productized services fit into your product ladder? (page 215)
- What exactly is a retainer? (page 242)
Buy Volume 2 - $14
Your newsletter is one of the best, if not the best, that I’ve seen. Keep up the good work!
– Greg Navis
Messages from Q1 2017, which include:
- How I keep retainer clients from abusing my time (page 1)
- Don’t try to sell a retainer in the proposal (page 30)
- How to handle multiple prospects simultaneously (page 57)
- What about clients who don’t fit your new target market? (page 90)
- How could these tactics possibly be in the best interest of my clients? (page 135)
- Isn’t it immoral to charge different prices for essentially the same work? (page 155)
- How can I guarantee an ROI when my clients don’t heed my advice? (page 170)
- How will you measure whether the site paid for itself? (page 180)
- Types of guarantees (page 190)
- If coding is bad for profits, what am I supposed to sell? (page 212)
- How much is your work worth? (page 224)
Buy Volume 3 - $14
Jonathan, Your email list is amazing. I’m on other lists, and some of them have an occasional useful email stuck between sales pitches glued to a billion different unrelated stories. I look forward to each of your emails, and I’ve referred back to them more than once already.
– John Tseng
Messages from Q2 2017, which include:
- What if the client’s budget is absurdly low? (page 21)
- Can research projects be value priced? (page 30)
- Drumming up work in a hurry (page 41)
- How do I justify a two hour time investment for a sales call? (page 71)
- How do you value price research? (page 88)
- Can you value price through an agency? (page 149)
- How do I attract better clients? (page 170)
Buy Volume 4 - $14
Just noticed something I felt I had to share with you, and it gives me an excuse to thank you for your extremely valuable emails.
I am absolutely obsessed with maintaining Inbox Zero; my email inbox is reserved for messages that require immediate action or content I need to re-read and commit to memory. I’ve attached a screenshot which basically shows that every email you’ve sent over the last week has been stuck in my inbox because I keep re-reading them.
Can’t describe how much I appreciate your content. Thanks!
– Eric Grubaugh
Q: Can’t I get these emails for free by signing up to your mailing list?
No. My Inner Circle list isn’t an automated campaign. I write and send a new message every day. If you missed one, it’s gone.
Q: What happens after I pay?
Once you pay, you’ll be presented with a download page with individual links for PDF, ePub, and Mobi files.
Q: Can I download on my phone?
Yes. You can download and open all three file types on your iOS or Android devices. You’ll need a reader app, like the Kindle app or iBooks.
Q: What if I still have questions?
Just shoot me an email firstname.lastname@example.org :-)
Not ready to buy now? Sign up for my free email list to get at taste of what you’re missing.
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