Private Coaching Application
Please feel free to skip any questions that you’d rather not answer.
What is your name?
What is your email address?
(NOTE: If you are subscribed to my mailing list, please use that address)
Are you a soloist or do you run an agency/firm?
What is your main website address?
How old are you?
Where do you live?
Are you married/single/etc? Any kids? Pets?
What are your passions outside of work?
(e.g., guitar, karate, podcasting, skiing, woodworking, knitting, etc)
What are your areas of expertise?
What do you tell people you do?
(e.g., “I’m a software engineer”, “I’m an interaction designer”, etc)
Have you ever done any writing?
(e.g., blogging, magazine articles, white papers, books, etc)
Have you ever done any public speaking?
(e.g., meetups, podcasts, webinars, workshops, conferences, etc)
Do you have an email list?
(If so, how many contacts? How often do you send?)
Do you have a social media following?
(If so, what platform? How many followers? How often do you post?)
How do you typically price projects?
(e.g., hourly estimate, not to exceed, fixed bid, value based, etc)
Do you offer any products?
(e.g., books, courses, plugins, etc)
Do you offer any productized services?
(e.g., roadmaps, audits, advisory retainers, etc)
What type of work would you most like to be doing?
(e.g., dev, design, consulting, teaching, speaking, etc)
How much time per week can you commit to working on your business?
What books have you read on positioning, marketing, proposals, or pricing?
If you were picked to give a TED talk, what would it be about?
What are you obsessed with?
(Preferably something long term... not flavor-of-the-month or “shiny object” type of stuff)
What do you want to be known for?
(e.g., “The guy/gal who ________ [fill in the blank]”)
What would you like to achieve from our engagement?
P.S. Do you remember where you first heard of me?