Jonathan's Card Media Coverage
January 12, 2012
After the frenzy around Jonathan's Card subsided, I bought a fairly comprehensive media coverage report from a tracking agency. You are welcome to download it if you'd like. According to the report, there were 4,904,749 total audience impressions from August 8th to August 16th, 2011. It lists estimated audience numbers for various shows, which I found pretty interesting.
Here's a grab bag of links to online coverage that I collected along the way:
- “Want a cup of coffee? Use Jonathan’s card - CNN.com”
- “‘Get a Coffee, Give a Coffee’ - Local News - San Francisco Bay Area, CA - San Francisco, CA - msnbc.com”
- “Jonathan’s Card: The Starbucks ‘Get a Coffee, Give a Coffee’ Social Experiment | Moneyland | TIME.com”
- “How to get more coffee than you can drink | Technology | The Guardian”
- “Skimming Jonathan’s Card For Fun And Philanthrophy - The Washington Post”
- “Want a cup of coffee? Use Jonathan’s card - Forbes.com”
- “Charting a High-Tech ‘Get a Coffee, Give a Coffee’ Experiment - Alexis Madrigal - Technology - The Atlantic”
- “Jonathan Stark wants you to use his Starbucks card - latimes.com”
- “Jonathan’s Card: Cool Social Experiment or Starbucks Marketing Stunt? | Adweek”
- “Jonathan’s Card: Free Starbucks Coffee Available Through Social Sharing Experiment | HuffPo”
- “Starbucks pulls plug on US social experiment | CIO Magazine”
- “Starbucks closes ‘Jonathan’s Card’ over misuse fears - CNN.com”
- “Free coffee: A social sharing experiment full of beans? - The Globe and Mail”
- “Want A Starbucks? Use Jonathan’s Card - The Consumerist”
- “Radical Sharing Works: This Guy Lets the World Use His Starbucks Card for Free (UPDATED) - Business - GOOD”
- “mental_floss Blog » Jonathan’s Starbucks Card Wants to Buy You a Drink”
- “Penny Arcade - The Tragedy Of The Commons”
- “The Vast Starbucks Conspiracy: Jonathan’s Card Wasn’t Faked | TechCrunch”
- “Jonathan Stark Posts Starbucks Card Online for Entire Internet to Use | Laughing Squid”
- “Lessons Learned from Jonathan’s Starbucks Card Experiment | RWW”
- “Want free coffee and got an iPhone? Use Jonathan’s Card | TUAW - The Unofficial Apple Weblog”
- “Starbucks Card Guy Solicits $8,700 in Coffees for Strangers | Mashable”
- “If you’re strapped for cash at a Starbucks, use Jonathan’s card – Tech Products & Geek News | Geek.com”
- “A Starbucks Karma-Based Social Experiment | ZippyCart Blog E-Commerce News”
- “Does the Internet Make Us More Altruistic? | Endless Innovation | Big Think”
- “Drink Up, the Java Is Free | Credit Union Times”
- “Finextra: Free coffee up for grabs in social payments experiment”
- “Jonathan’s Card Raises Interesting Ethical Debate: Who Decides Which Uses Of A Shared Resource Are ‘Right’? | Techdirt”
- “Jonathan’s Starbucks Card - Eater National”
- “Mobile wallet experiment means free coffee - CBS5 - KPHO - Phoenix News, Weather and Sports”
- “Socialized Coffee, One Smart Phone at a Time | The SunBreak”
- “Starbucks Gossip: Starbucks customers can now “pay it forward” on their cellphone”
- “Starbucks nixes Jonathan’s Card: No more free coffee? | Seattle’s Big Blog - seattlepi.com”
- “The ‘Free Coffee’ Starbucks Card Has Died. What The Social Experiment Really Meant. | Singularity Hub”
- “This guy wants you to use his Starbucks card for free — really | Seattle’s Big Blog”
- “This Mobile Developer’s Got Your Next Starbucks Coffee | PCWorld”
- “Twitter+Starbucks App Account = Social Coffee Experiment : Jonathan’s Card - SocialTimes.com”
